Case studies
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Showing progress through a journey to increase research programme sign-ups
A user-centred solution was created to show progress though a registration journey, resulting in a 2.27 percentage point increase in conversion rate. This case study explores how data was combined with user insight to create a successful solution.
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Optimising a registration form to improve research participant data quality
This case study outlines the desk research and AB testing conducted to enhance data quality on the research programme registration form. The improvements led to a 48% reduction in user data mismatches and a 1.1 percentage point increase in conversion rates.
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Creating a reimbursement journey to increase sign-up and meet diversity targets
By introducing an experience to claim a £10 voucher, we increased the likelihood of full participation in the research programme by 10%, and by 20% among the most deprived groups. This case study explores how I designed and validated a journey to support the diversity objectives of the organisation.
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Removing barriers with an inclusive image gallery component for nhs.uk
To address a lack of diverse imagery, we created a new image gallery component featuring various skin tones. Usability testing with screen reader users ensured accessibility, empowering everyone to find accurate information on skin conditions.
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Improving access to online health services on nhs.uk
Users without the NHS App found it challenging to access online services. New design components resulted in a 3 percentage point increase in browser-based account traffic. This case study explores the user-centred approach.