Designing clear, inclusive experiences where confidence and trust matter
Specialising in high-complexity, regulated environments. I lead design delivery for digital journeys that reduce error, drive transformation, and deliver measurable impact at scale.
Case studies showing my approach from discovery to delivery
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Reducing payment errors through confidence-led design
Payment journey improvements focused on clarity, usability, and error prevention, using behavioural nudges to support users.
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Showing progress through a journey to increase research programme sign-ups
Progress indicator design boosted conversion +2.27pp, adding 7,500+ participants per month.
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Optimising a registration form to improve research participant data quality
Form optimisations cut data mismatches by 48% and increased conversion +1.1pp through research-led improvements.
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Creating a reimbursement journey to increase sign-up and meet diversity targets
£10 voucher journey increased full participation +10% overall and +20% for underserved groups.
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Improving access to online health services on nhs.uk
Redesigning the NHS account experience for 22 million users. Architecture improvements increased browser-based traffic by 3pp, ensuring universal access for those without the NHS App.
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Removing barriers with an inclusive image gallery component for nhs.uk
Building a WCAG 2.2 compliant gallery system for clinical representation. I led the technical design of ARIA-described interactions to make skin condition information usable for all users.